Automate the checks that run every single release
Automation is an investment with a break-even point. A test that runs on every release for two years repays writing it many times over; a test written once for a feature nobody touches again never does.
So the honest rule is not “automate everything”. It is: automate the paths where a failure would be serious and the check is identical every time — logging in, taking a payment, saving the thing the business runs on.
